Digi Pack/Poster Research and Finished Product (Ancillary Task)

Research

Our next task was to now start making our Digi Pack, this meant that we needed to  get some photos that linked to our artist.  But First we needed to do some research. We looked into artitsts in the same genre as Gianluca, a band called 'The Courteeners' and watched msuic video's of their songs. We then made our poster with tour dates on for that band on which we based from their style, music video,genre of music ect. Below is two of there music video's we watched and then my idea of what their poster might of looked like.

More research was needed into the genre of similar artists and what their pictures look like, therefore I researched artists such as Ed Sheeran, Ben Howard, John Mayer and Nina Nesbit as they are all singer songwriters. I had alot of fun searching for pictures of these artist as they gave me inside into what I could achieve for my Digi pack. Below is a collage I made of all  these artists.

I also made another collage of our artist Gianluca, to see what his iconography was. Therefore I screenshot different videos of him playing his own songs and his cover of songs on his YouTube Channel, I found that most of his videos were in colour but some were in black and white, (however the image shown below is printed in black and white)  I also took screenshots from our music video to give a link between music video and Digi Pack.

We then circled the images we best thought suited Gianluca (shown in purple pen) to use for inspiration for when it came to making our Digi Pack


After doing this, we decided to sketch some ideas of what our Digi pack might look like, this included our album art work and poster. We decided that it must include Gianluca as its his song, But also use some  pub features like the dart board or the bar. We drew some ideas and decided that we liked the look of them, below are the sketches we made

Finished Products We both decided that the Bounty Pub would be the best location as we shot the music video in there. We marked a time that we would go and meet with our artist and go and take some photos. unfortunately our artist was unable to attend on that day, therefore we decided to go anyway and get the shots we needed without him in and come back another day to take shots of him in the bar.

We took a range of photos in the bar on the first shot such as the dart board and the things on the walls in the pub, we then put them into photo shop and tested out some fonts of writing with the pictures just so that we would know what we wanted when it came to a picture of our artist.This took a while trying to find a right font. Many were the right kind of font but were too bold, some looked good when looking but when put onto our image it didn't look right at all. We knew that it had to be simple and plain but something bold and new as Gianluca is a new artist but is very simple with just him and his guitar and we wanted to portray this through our type face. We still hadn't found a right tpye face but used one just as a filler until we got some photos with Gianluca. We then arranged a new date with our artist and took a range of photos with him using different lenses and angles.



Typography

 Once we had got them and put them into Photoshop we worked very hard in trying to find a type face that wold best suit him, it was easier for other groups as their artiste were well known and therefore had type faces already, however with us it was different as he is an unknown artist. We wanted to get it right and so this meant spending time and effort in getting the perfect type face. Eventually we found a type face we both liked, it wasn't too bold and it was simple, we felt like it was missing something though and therefore put a line underneath his name, we decided that we would carry this line through our design in our album art cover. Moreover the image was originally in colour but we decided to put it in black and white to give it more of an effect, this worked much better and therefore we made sure the poster would be in black and white as well.  Below are images of final piece .


                                                                       Front Cover

                                                            Inside Left Cover

Inside Right Cover

It was harder for our back cover as we didn't want it to look messy with the an image and writing of the tracks on his album. We decided that it would look best with a simple black colour and then writing using the same font as the front cover to write the names of his songs down the back.


                                                                    Back Cover

 We then moved onto our poster, which again we found hard to do, We looked at previous posters of artist in similar genre and saw that their poster was an extension of their album Therefore we wanted to make sure it matched not only with the album but with the artist as well as he is an unknown singer songwriter.Below is an image of our poster we made

                                                                              Poster Draft

However, we were unsure with this design for our  poster, so we decided to make a new one. This time we got ride of the square picture and made the whole background the picture, for our first poster we used the same image as the one on the front of our album cover, In this one we used the same image as the one on the inside left of our album art work.. We still liked the white writing however it was getting a bit lost in the white in the picture so therefore we had to darken the contrast and brightness in the image using the Photoshop tool to do so. This made the writing stand out better and more visible,Below is the final product of our poster, we included the tour dates as before but changed the writing on the poster as we felt it was better than 'EP out Now'. Furthermore we added elements which we had seen in other artists posters such as the 'available on iTunes' logo and his twitter name with the image of the twitter bird to give it that edge, we also put the names of record company's we thought would take him on such as Sony and Columbia, as we researched this and found out what other artist they had signed such as Adele, Pharrell Williams, Olly Murs and many more. Below is an image of our final poster.

Final Poster

Overall I am pleased with our Digi pack, both the album and artwork of our poster have come together very nicely.

Magazine Advert Kodaline

The image on the advert is very bright and happy, with the blues and greens from the water grabbing the attention. The name of the band is in bold white writing which again grabs the readers attention. it has the names of the places and when they are performing  in bold writing writing which again stands out of the backdrop of the image. It also allows the reader to know when the tickets will be on sale. Again Kodaline is a band that are singer song writers like our artist so we will be looking at this advert for inspiration

Magazine advert The Kooks

The advert doesn't shows any of  the members in the bad, however it does have the places and dates of when and where they are touring, it also has names of other band such as 'Catfish And The Bottleman' which will be their supporting acts. The blue writing of 'On Sale Now' shows the reader that they can now purchase the music of this band. Furthermore it also has where else you could find their band such as a website. The colours of this advert are very cold with the Blue and white

Ben Howard Magazine Advert analysis

The Image itself on the advert relates to the album art work, here we see Ben coming up for air rather than diving in the sea which we see on the album. His name is in Big and bold red writing, different colour to album but same font. It has big bold writing of the dates he goes on tour and where which really grabs the readers attention. It has information as too where you can purchase the tickets. Furthermore the colouring is different to the album but just as effective, the album has very bright blues where as this advert has a much colder feeling to it. Ben genre is Indie the same as our artist so when it come to doing our magazine advert we will look and take ideas from Ben and also similar artists.

Album cover analysis - Ben Howard 'Every Kingdom'

Tittle

The Tittle in this album art work is very simple and bold to catch the eye of the reader. I like how it blends into the the lighting of the picture with the white light reflecting from the surface of the water on to the name of the artist. I also like the name of the album itself 'Every Kingdom' suggesting there is a kingdom beneath the water and that the man swimming is searching for it.


Image

The image on this album cover is again very simple with not alot going on. I like the fact that you have the different colour of blue gradually getting darker the further the man goes down suggesting mystery which again links in with the name of the album. The light hits the image very nicely in the top left hand corner. The way the bubbles are floating up to the top of the surface of the water remind me that the man has to return where he came from at some point and that he was perhaps looking for something again linking in with the name of the album.

Album Cover analysis- Gabrielle Aplin 'The Power Of Love'

The images is bold and bright with the use of powder paint in the background. I like the use of dark and light colours such as the peachy colour and dark blue which makes Gabrielle stand out in the Foreground with her white dress. The white dress she is wearing shows some sort of innocence and the background reminds me of explosions, as if she were in a battle ground suggesting love is some times very naive and challenging, which also links to the name of the album 'Power of love'. The use of the world 'Power' suggests some kind of force which links to the image of the album. I really like this album cover, its fun and stands out but you can also tell that there is a meaning behind it. Overall, looking at this album cover it shows me what i need to achieve with my album cover, it needs to be strong and stand out. i will be thinking of this when making the Digi Pack.

Album cover analysis - Ed Sheeran 'Multiply'

Tittle/Image

I like the fact that it doesn't  have Ed's name on the cover as it give it that quirky edge to it and entices people to pick up,of course to his fans its very distinctive with his first album being called 'Plus' with a plus sign on the front.
 I like the charcoal black colour against the green, and that it looks like its been drawn on with a pen due to some parts being missed out and not filled in, This gives it a slight urban edge that implies that this could be a indie album but also has some urban songs on it like rap music, which some tracks are on the album.